Leaders on Purpose CEO Study 2024
Purpose in Action: Leading Business Change in a Volatile World
A Longitudinal Perspective
The Leaders on Purpose CEO Study is a unique, long-running research initiative that has been tracking the evolution of purpose-driven leadership since 2015. This longitudinal study provides unparalleled insights into how the world's most forward-thinking CEOs are navigating the transition to sustainable business models—arguably the most critical business transformation of our time.
What does it take to truly lead in today's changing world?
69 Visionary CEOs.
180 Countries.
4 Continents.
Key Themes
Advancing Strategies Amidst Todays Polycrisis
- Multi-Faceted Geopolitical Resilience
- Transformative Ethical AI Integration
- Unwavering Climate Leadership
Leadership and Strategy in a New Era
- Resilience Through Purpose
- Innovative Financing
- Proactive Leadership
The Power of Strategic and Values-Based Culture
- Authentic Purpose Integration
- Trust Through Calculated Risk-Taking
- Agility Through Empowerment
Smarter Collaboration in Complex Times
- Strategic Clarity for Cross-Boundary Collaboration
- Trust-Based Stakeholder Collaboration
- Inclusive Decision-Making Ecosystems
Read the CEO Study
Many leaders value the insights from our CEO Study but want guidance on applying them to their unique challenges and strategies. That’s why we’ve launched our Briefing Sessions—private, 1:1 sessions with the Leaders on Purpose team. Discover how the world’s top CEOs are navigating global challenges and uncover actionable insights tailored to your business. Learn what purpose-driven strategies could mean for your organization’s success in 2025 and beyond.